M

Matomo replaces 76 paid apps

One open-source tool, 76 subscriptions it can stand in for. Each pairing below is curated and verified by hand, with the honest catch spelled out. No votes, no pay-to-list.

Matomo $0→replaces $8,013/mo★ 22k · active aug 2026docker to self-host📈 seo & marketing
the facts, verified

licenseGPL-3.0

runsyour server

setupnot verified by us yet — check the repo README

facts verified 2026-08-29

what it lets you cancel
LookerYES$5,550/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Looker alternatives →
AccuRankerYES$224/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all AccuRanker alternatives →
SemrushYES$139/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Semrush alternatives →
ClearscopeNOT REALLY$129/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Clearscope alternatives →
SE RankingYES$129/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all SE Ranking alternatives →
ProfoundKINDA$99/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Profound alternatives →
RankhogKINDA$99/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Rankhog alternatives →
Surfer SEOKINDA$99/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Surfer SEO alternatives →
NightwatchYES$91.12/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Nightwatch alternatives →
WooRankYES$89.99/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all WooRank alternatives →
BrandGEOKINDA$79/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all BrandGEO alternatives →
BaremetricsKINDA$75/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Baremetrics alternatives →
SerpstatYES$69/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Serpstat alternatives →
RankwiseKINDA$59/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Rankwise alternatives →
AmICitedKINDA$57.73/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all AmICited alternatives →
SeobilityYES$57.55/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Seobility alternatives →
LLM PulseKINDA$56.52/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all LLM Pulse alternatives →
CueScoutKINDA$49/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all CueScout alternatives →
FraseKINDA$49/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Frase alternatives →
MangoolsYES$49/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Mangools alternatives →
Moz ProYES$49/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Moz Pro alternatives →
PageOptimizer ProKINDA$40/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all PageOptimizer Pro alternatives →
Lucky OrangeYES$39/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Lucky Orange alternatives →
SpyFuNOT REALLY$39/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all SpyFu alternatives →
VerifiedDRKINDA$39/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all VerifiedDR alternatives →
VernigoNOT REALLY$39/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Vernigo alternatives →
BitlyYES$35/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Bitly alternatives →
AhrefsKINDA$29/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Ahrefs alternatives →
Crazy EggYES$29/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Crazy Egg alternatives →
MarketMasterKINDA$29/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all MarketMaster alternatives →
Matomo CloudYES$26/mo

The same analytics engine with goals and campaigns; you replace the cloud bill with PHP and database upkeep.

the verdict →all Matomo Cloud alternatives →
NicheMapsNOT REALLY$25.99/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all NicheMaps alternatives →
MetorikKINDA$25/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Metorik alternatives →
MouseflowYES$25/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Mouseflow alternatives →
Grow or DieKINDA$24.08/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Grow or Die alternatives →
KeysearchYES$24/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Keysearch alternatives →
Screaming Frog SEO SpiderKINDA$23.55/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Screaming Frog SEO Spider alternatives →
NeuronWriterKINDA$23/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all NeuronWriter alternatives →
Simple AnalyticsYES$20/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Simple Analytics alternatives →
Umami CloudYES$20/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Umami Cloud alternatives →
AppGrowKitKINDA$19/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all AppGrowKit alternatives →
SkribraKINDA$19/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Skribra alternatives →
SitebulbKINDA$18/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Sitebulb alternatives →
HitKeep CloudKINDA$17/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all HitKeep Cloud alternatives →
Fathom AnalyticsYES$15/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Fathom Analytics alternatives →
LnkFlowKINDA$10.39/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all LnkFlow alternatives →
Yoast SEO PremiumKINDA$9.9/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Yoast SEO Premium alternatives →
Rank Math PROKINDA$9.22/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Rank Math PRO alternatives →
100 QuestionsKINDA$9/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all 100 Questions alternatives →
DataFastYES$9/mo

Campaign and ecommerce revenue attribution with your data on your server; the interface remembers 2014 fondly.

the verdict →all DataFast alternatives →
PlausibleYES$9/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Plausible alternatives →
ReSlugKINDA$9/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all ReSlug alternatives →
PirschYES$6/mo

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Pirsch alternatives →
AIOSEOKINDAusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all AIOSEO alternatives →
AmplitudeYESusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Amplitude alternatives →
AppsFlyerNOT REALLYusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all AppsFlyer alternatives →
CabinYESusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Cabin alternatives →
ChartMogulKINDAusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all ChartMogul alternatives →
ContentKingKINDAusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all ContentKing alternatives →
FullStoryYESusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all FullStory alternatives →
GoSquaredYESusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all GoSquared alternatives →
HeapYESusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Heap alternatives →
JuneYESusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all June alternatives →
Keyword ChefNOT REALLYusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Keyword Chef alternatives →
LowFruitsNOT REALLYusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all LowFruits alternatives →
LumarKINDAusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Lumar alternatives →
MarketMuseNOT REALLYusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all MarketMuse alternatives →
MixpanelYESusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Mixpanel alternatives →
OncrawlKINDAusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Oncrawl alternatives →
Piwik PROKINDAusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Piwik PRO alternatives →
PostHogKINDAusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all PostHog alternatives →
SISTRIXNOT REALLYusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all SISTRIX alternatives →
SmartlookYESusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Smartlook alternatives →
UbersuggestYESusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Ubersuggest alternatives →
UsermavenYESusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Usermaven alternatives →
WoopraYESusage-based

The veteran GA alternative: full-fat web analytics, heatmaps, no data sampling, and the data stays on your server.

the verdict →all Woopra alternatives →

last updated 2026-08-29 · up to $96,156/yr replaced · no votes, no pay-to-list

Every verdict page above lists what you lose when you switch, so you can decide with open eyes.all open-source alternatives →